- Not only asks "How might we ... ?" but also "At what cost?"
- We need to make sure we don't bring any unintended consequences with our solutions
- The cost of poorly designed solutions is far-reaching. Products end up in landfills, software isolates us, and messaging manipulates us into excess consumption
- Designers must be responsible for the impact of their work
- We must ask ourselves
- Are we considering all stakeholders?
- Are we accounting for invisible users?
- Could our solutions cause environmental harm?
Inclusive Design